November 2010
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Pepsi Challenge
I recently went to the The World of Coca-Cola in Atlanta. As I was standing in line at the ticket window, the guy in front of me took off his sweatshirt. The girl’s eyes got wide behind the window. In the reflection on the glass, I saw what frightened her: his Pepsi logo T-shirt.
“Sir,” the woman said, “we don’t allow competitor brand logos on any apparel.”
“But this is America,” he said....
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